Waa maxay sababta kiisaska Shiinaha iyo bacaha loogu iibiyaa dibadda?
Xadhkaha wax-soo-saarka ayaa si buuxda u shaqaynaya, mugga taraafikada konteenarada ayaa labanlaabmay.Zhejiang, Hebei iyo meelo kale oo Shiinaha ah, shirkadaha bagaashka ayaa si weyn u soo dhaweeyay saddex sano ka hor.
Maxay tahay sababta bacaha Shiinaha ay ugu qarxaan dibadda?Sida laga soo xigtay xogta qaar ka mid ah, bacaha Shiinaha ayaa ku dhawaad 40% ka ahaa saamiga suuqa caalamiga ah, taas oo dhidibada u taagtay faa'iido wax soo saar oo weyn.Isla mar ahaantaana, si kastaba ha ahaatee, suuqa-dhamaadka sare ee suuqyada caalamiga ah, "mugga" shandadaha ee Shiinaha weli ma sarreeyo.
Khubaradan ayaa sheegay in shandadaha Shiinaha ay caan ku yihiin dibadda, taas oo ka dhalatay dhowr arrimood oo ay ka mid yihiin faa'iidooyinka isku dhafan ee warshadaha shandadaha Shiinaha.Dabcan, xaaladda suuqu mar walba waa ay isbedeshaa, oo ay ku jiraan cudurrada faafa, colaadaha gobolka, khilaafyada ganacsiga iyo arrimo kale, kuwaas oo sidoo kale mudan in fiiro gaar ah loo yeesho.
Dalabka dibadda ayaa aad sare ugu kacay
Hebei Gaobeidian Pengjie Leather Co., Ltd. waa shirkad soo saarta oo iibisa bacaha dhexe iyo kuwa sare.Shirkaddu waxay ku taal Baigou New City, Gobolka Hebei.Mugga dhoofinta sannadlaha ah waa tobanaan milyan oo yuan, oo ka dhigan qiyaastii kala badh mugga ganacsiga.
Wang Jinlong, oo ah guddoomiyaha shirkadda, ayaa u sheegay Shiinaha Newsweek in tan iyo sanadkan, amarada ganacsi ee dibadda ay dib u soo noqdeen.Marka loo eego qiyaasaha muxaafidka ah, ganacsiga dhoofinta ayaa kordhay in ka badan 30% marka la barbardhigo sannadkii hore.
Hebei Baigou Magaalada Cusub waa mid ka mid ah saldhigyada muhiimka ah ee warshadaha shandadaha ee Shiinaha.Tirakoobku wuxuu muujinayaa in siddeedii bilood ee ugu horreeyay sanadkan, wadarta guud ee kiisaska, bacaha iyo weelasha la midka ah ee laga dhoofiyay Hebei ay ahaayeen 1.78 bilyan yuan, taasoo kor u kacday 38% sannadkii.
Pinghu, Zhejiang, oo ah saldhig kale oo muhiim ah oo wax soo saarka shandadaha, qof gudaha ah ayaa sheegay in amarada ganacsiga shisheeye ay ilaalinayaan kobaca guud ee in ka badan 50% sanadkan, iyo mugga dhoofinta shandadaha siddeedii bilood ee ugu horeysay sanadkan ayaa kordhay 60% sanad walba.
Tirakoobku wuxuu muujinayaa in laga bilaabo Janaayo ilaa Agoosto, Zhejiang dhoofinta kiisaska, bacaha iyo weelasha la midka ah waxay gaareen 30.38 bilyan yuan, sanadkii 59% marka loo eego 19.07 bilyan yuan sanadkii hore.
Hebei Baigou iyo Zhejiang Pinghu waa saldhigyada wax soo saarka dhaqameed ee warshadaha shandadaha ee Shiinaha.Sanadihii la soo dhaafay, iyadoo baahida sii kordheysa ee bagaashka, tirada shirkadaha bagaashka ee Shiinaha ayaa sidoo kale sii kordhaya, iyo soo saarista bagaashka waxay ku lug leedahay gobollo badan oo badan.Tusaale ahaan, Shandong, Jiangsu iyo Hunan waxay noqdeen saldhigyada wax soo saarka shandadaha ee Shiinaha.
Saldhigyadan warshadaha ee soo ifbaxaya, xaaladda bagaashku badda aado ayaa ah mid aad loogu farxo.Tusaale ahaan Hunan.Siddeeddii bilood ee ugu horreysay sanadkan, Bacaha Hunan ee uu dhoofiyo bacaha iyo weelasha la midka ah waxa ay gaadheen 11.8 bilyan yuan, sannadkiiba 40.3%;Waxaa ka mid ah, qiimaha dhoofinta bacaha hargaha iyo weelasha la midka ah ayaa gaaray 6.44 bilyan yuan, taasoo ka dhigan 75% sannadkii.
Jiang Xiaoxiao, oo ah agaasimaha CIC Insight Consulting, ayaa u sheegay Shiinaha Newsweek in wax soo saarka kiisaska iyo bacaha ee saldhigyada dhaqameed sida Baigou ee Hebei, Pinghu ee Zhejiang, Shiling ee Guangdong iyo shan saldhig oo soo baxaya sida Hunan ayaa lagu qiyaasey 80% wadarta guud ee dalka, iyo amarrada ganacsiga shisheeye ee goobahan muhiimka ah ee wax soo saarka ayaa guud ahaan kor u kacay, taas oo muujinaysa in dhoofinta kiisaska iyo bacaha ee Shiinaha ay muujiyeen isbeddel soo kabashada.
Sida laga soo xigtay xogta uu soo saaray Maamulka Guud ee Kastamku dhawaan, bishii Agoosto ee sanadkan, qiimaha dhoofinta kiisaska, bacaha iyo weelasha la midka ah ee Shiinaha ayaa kordhay 23.97% sannadkiiba.Siddeeddii bilood ee ugu horreysay, bacaha iyo konteenarada la midka ah ee Shiinuhu dhoofinayey waxay ahaayeen 1.972 milyan oo tan, sannadkiiba 30.6%;Xaddiga wadarta ah ee dhoofinta ayaa ahayd 22.78 bilyan oo doolarka Maraykanka ah, taas oo kor u kacday 34% sannadkii.
Xogtu waxay muujinaysaa in siddeedii bilood ee ugu horreeyay sanadkan 2019, mugga dhoofinta bacaha iyo weelasha la midka ah ee Shiinaha uu ahaa 2.057 milyan oo tan, isla markaana wadarta tirada dhoofinta ay ahayd 17.69 bilyan oo doolarka Maraykanka ah.Bacda dhoofinta bacaha siddeeddii bilood ee ugu horreysay sanadkan ayaa kor u dhaaftay isla muddadaas 2019-ka.
Li Wenfeng, oo ah ku xigeenka madaxa Rugta Ganacsiga Shiinaha ee soo dejinta iyo Dhoofinta Farsamada Warshadaha Fudud, ayaa u sheegay Shiinaha Newsweek in suuqa shandadaha uu hoos u dhac weyni ku yimid sanadka 2020 sababo la xiriira cudur ka dillaacay.Tan iyo qeybtii labaad ee 2021, suuqa ayaa soo kabsaday.Siddeedii bilood ee ugu horeysay sanadkan aad ayay u kordheen marka loo eego sanadkii hore.Sannadkan, dhoofinta shandadaha Shiinaha ayaa la filayaa inay gaadho heerkii ugu sarreeyay.
Waxqabadka shirkadaha liiska qaarkood ayaa sidoo kale kor u kacaya.Xogta maaliyadeed ee astaanta shandadaha Maraykanka ee New Beauty qeybtii hore ee sanadkan ayaa muujisay in iibka saafiga ah ee shirkadu uu ahaa 1.27 bilyan oo doolarka Maraykanka ah, korodhka sanadba sanadka ka dambeeya 58.9% marka loo eego 2021. Qaybtii hore ee 2022. Karun, oo ah shirkad liis gareysan boorsooyinka gudaha, waxay lahayd dakhli hawlgal oo dhan 1.319 bilyan yuan, ilaa 33.26% sannadkii.
Faa'iidooyinka wax soo saarka ee muuqda
Jiang Xiaoxiao ayaa sheegay in sababta muhiimka ah ee soo kabashada shandadaha ay tahay dib u soo kabashada dhaqaalaha iyo baahida dibadda.
Waqtigan xaadirka ah, dalal badan oo Yurub iyo Ameerika ah ayaa soo saaray xannibaado ku saabsan dalxiiska iyo ganacsiga.Iyadoo ay kordheen dhaqdhaqaaqyada bannaanka sida dalxiiska, waxaa jira baahi badan oo loo qabo shandadaha sida sanduuqyada gawaarida.
Zhejiang Pinghu Ginza Luggage Co., Ltd. waa soo saaraha kiis trolley ah oo xirfad leh.Waxaa la fahamsan yahay in tan iyo sanadkan, ganacsiga gawaarida ee shirkadda uu qarxay, amarradana la qorsheeyay sanadka soo socda.Intaa waxaa dheer, iibinta kiisaska trolley-ga ee ay soo saartay Hebei Gaobeidian Pengjie Leather Co., Ltd. ayaa sidoo kale aad u kordhay.
Xogta warbixinta maaliyadeed ee New Beauty waxay muujineysaa in marka la barbardhigo Aasiya, waxqabadka shirkadda ee Yurub iyo Mareykanka uu si weyn dib ugu soo laabtay.Waxaa ka mid ah, iibka saafiga ah ee Waqooyiga Ameerika, Yurub iyo Laatiin Ameerika qeybtii hore ee 2022 wuxuu kordhay 51.4%, 159.5% iyo 151.1% sanadkiiba siday u kala horreeyaan, halka Aasiya qaybta hore ee 2022 uu kordhay 34%.
Wang Jinlong waxa uu sheegay in xaaladan oo kale uu isbedel ku yimid sarifka lacagaha qalaad tan iyo sanadkan, gaar ahaan kor u kaca ku yimid sarifka doolarka, waxa uuna sheegay in ay xoojisay awooda wax iibsiga, islamarkaana ay sare u qaaday dalabaadka.
Bilowgii bishii Janaayo ee sanadkan, sarifka doolarka Mareykanka marka loo eego RMB wuxuu ahaa 6.38, halka 18-kii October uu sarifka doolarka Mareykanka ahaa 7.2 RMB, iyadoo sarifka doolarka uu kor u dhaafay 10. %.
Intaa waxaa dheer, kororka kharashka shaqada, alaabta ceeriin, qiimaha xamuulka, iwm, celceliska qiimaha halbeegga ee bacaha iyo shandadaha ayaa si aad ah u kordhay, taas oo sidoo kale kor u qaadday kobaca xaddiga dhoofinta ilaa xad.Xogtu waxay muujinaysaa in qiimaha halbeegga bacaha iyo weelasha la midka ah siddeedda bilood ee ugu horreeya sannadka 2019 uu yahay US $8599/ton, waxaanu kor ugu kici doonaa US $11552/ton siddeedda bilood ee ugu horreeya 2022, iyadoo celcelis ahaan uu kordhay 34%.
Zhang Yi, oo ah maamulaha guud iyo falanqeeyaha madaxa iMedia Consulting, ayaa u sheegay Shiinaha Newsweek in, asal ahaan, iibka dibedda ee bacaha Shiinaha iyo shandadaha ay weli sabab u tahay faa'iidooyinka waxqabadka qiimaha sare leh.
Waxa uu sheegay in ka dib 30 ilaa 40 sano oo horumarin ah, warshadaha shandadaha ee Shiinaha ayaa beeray silsilad dhamaystiran oo warshadeed oo ku salaysan farsamaynta qalabka la keenay, oo ay ku jiraan qalabka taageerada, tayada, alaabta ceeriin iyo kartida naqshadeynta.Waxay leedahay aasaas warshadeed wanaagsan, xoog aad u fiican, khibrad qani ah iyo awood wax soo saar oo xooggan.Thanks to Shiinaha ee wax soo saarka boorsooyinka adag iyo kartida naqshadeynta, shandadaha Shiinaha ayaa ku guuleystay sumcad aad u wanaagsan suuqyada dibadda;Laga soo bilaabo natiijooyinka la socodka, macaamiisha dibadda ayaa aad ugu qanacsan tayada bacaha Shiinaha iyo shandadaha.Isla mar ahaantaana, bacaha Shiinaha iyo shandaduhu waxay leeyihiin faa'iidooyin ku filan qiimaha, taas oo sidoo kale ah arrin weyn oo macaamiisha dibadda ah ay muhiimad weyn siiyaan.
Dhinaca kale, gobolada qaarkood, celceliska qiimaha baakidh keliya ayaa ka yar 20 yuan.
Dhanka kale, heerka tayada shandadaha ee Shiinaha ayaa sidoo kale si joogto ah u soo hagaagaya.Wang Jinlong ayaa u sheegay Shiinaha Newsweek in maanta suuqa dibadda, tartanka uu yahay mid aad u adag, macaamiisha dibaddana ay leeyihiin shuruudo aad u sarreeya oo tayo leh.Haddii tayada badeecada aan la hagaajin, ma istaagi doonto dhammaan, waxqabadkuna wuu sii xumaan doonaa.
Li Wenfeng ayaa sheegay in shandadaha Shiinaha iyo bacaha ay caan ku yihiin dibadda, taas oo ka dhalatay dhowr arrimood oo ay ka mid yihiin faa'iidooyinka isku dhafan ee shandadaha Shiinaha iyo bacaha.Dabcan, xaaladda suuqa ayaa si joogto ah isu beddelaysa, oo ay ku jiraan cudurrada faafa, colaadaha gobollada, khilaafyada ganacsiga iyo arrimo kale, kuwaas oo sidoo kale mudan in fiiro gaar ah loo yeesho.
daciifnimada summada daciifka ah waxay u baahan yihiin in la xoojiyo
Waqtigan xaadirka ah, Shiinaha ayaa noqday shirkadda ugu weyn ee soo saarta boorsooyinka.Marka loo eego CIC Insight Consulting, bacaha Shiinaha ayaa ku dhawaad 40% ka ahaa saamiga suuqa adduunka.Si kastaba ha noqotee, hal dhinac, soosaarayaasha shandadaha Shiinaha waxay inta badan diiradda saaraan OEM.Waqtigan xaadirka ah, waxaa jira shirkado badan oo ka shaqeeya warshadaha, iyo xoogga warshaduhu waa hooseeyaa;Dhanka kale, marka laga eego dhinaca astaanta, suuqa shandadaha gudaha iyo kuwa caalamiga ah ayaa wali ku badan noocyada caalamiga ah.
CIC Insight Consulting and Monitoring waxay muujineysaa in, marka laga eego qaab dhismeedka wax soo saarka dhoofinta, shandadaha dhoofinta Shiinaha ay weli gacanta ku hayaan badeecadaha dhexe iyo kuwa sare ee caalamiga ah ee OEM.Suuqa gudaha, tartanka noocyada boorsooyinka waxaa lagu gartaa qaybo kala duwan oo qiimo leh.Qeybaha qiimaha dhexe iyo kuwa hooseeya, noocyada gudaha ayaa ah kuwa ugu sarreeya, halka kuwa dhexe iyo kuwa qiimaha sarreeya, noocyada ajnabiga ah ay ku dhow yihiin monopoly.
Laga soo bilaabo qeybtii hore ee sanadkan, kobaca waxqabadka ee ganacsiga shandadaha Mareykanka ee Xinxiu, oo leh noocyo badan oo caan ah sida Xinxiu iyo Meilv, ayaa aad uga sarreeya kan Karun.
Sanadihii la soo dhaafay, ganacsiyada boorsooyinka gudaha, sida Ginza Luggage iyo Kairun, ayaa sidoo kale bilaabay magacyadooda, laakiin hadda, tartankoodu wali kuma filna.
Tusaale ahaan u soo qaado Karun Co., Ltd.Qaybtii hore ee 2022, dakhliga hawlgelinta shirkadu wuxuu ahaa 1.319 bilyan yuan, korodhka sanadba sanadka ka dambeeya 33.26%.Shirkaddu waxay leedahay laba nooc oo ganacsi: OEM iyo astaanta gaarka ah.Kobaca waxqabadkeeda waxaa inta badan sabab u ah kororka weyn ee dakhliga ka imaanaya amarada OEM.
Waxaa ka mid ah, ganacsiga OEM ee Karun Co., Ltd. waa R & D iyo soo saarista bacaha noocyada caanka ah sida Nike, Decathlon, Dell, PUMA, iwm, oo leh dakhli dhan 1.068 bilyan yuan, ilaa 66.80% sannadkiiba .Si kastaba ha ahaatee, baahida daciifka ah awgeed, dakhliga ganacsiga summada gaarka ah ayaa hoos u dhacay 28.2% ilaa 240 milyan yuan, taas beddelkeeda hoos u dhigtay waxqabadka shirkadda.
Zhang Yi waxa uu sheegay in awoodda calaamadda shandadaha ee Shiinaha ay aad u liidato, taas oo ah dhab ahaan cakiran ee ay u baahan yihiin in warshadaha shandadaha ay xalliyaan.Waa degdeg in la xoojiyo dhismaha astaanta iyo kordhinta dib-u-habaynta hababka suuq-geynta.
Li Wenfeng wuxuu aaminsan yahay in si loo sameeyo calaamadda shandadaha Shiinaha ee weyn oo xooggan, waxaan weli u baahanahay inaan dadaalno saddex dhinac: marka hore, marka la eego tayada badeecada, waa inaan si joogto ah ugu dadaalnaa hagaajinta iyo hagaajinta tayada alaabta;Midda labaad waa in la horumariyo awoodda naqshadeynta, gaar ahaan marka aan aadeyno suuqyada dibadda, waa in aan tixgelinno dhaqanka, caadooyinka iyo arrimaha kale ee macaamiisha dibadda, si loo naqshadeeyo alaabooyinka soo jiidashada leh, sida naqshadeynta iyo horumarinta alaabta dibadda. naqshadeeyayaasha;Saddex, xoojinta dhismaha kanaalka oo wanaaji awoodda shaqo ee dibadda.
Ganacsiyadayada shandadaha, ma jirto meel u rogmanaysa hadda.
Jiang Xiaoxiao ayaa sheegay in marka laga eego dhinaca suuqa gudaha, sida macaamiisha da'da yar ay fiiro gaar ah si ay fashion brand, mar dambe si indho la'aan ah u eryan noocyada caalamiga ah, iyo waqti isku mid ah, ay aqbalaan alaabta Shiinaha-Chic iyo noocyada naqshadeynta gudaha ayaa si weyn u kordhay. Isbeddelkan isbeddellada isticmaalka ayaa fursad wanaagsan u ah horumarka, iyo noocyada shandadaha maxalliga ahi waxay u baahan yihiin inay xoojiyaan fahamkooda.
Li Wenfeng wuxuu aaminsan yahay in, ganacsiyada shandadahayada, dhinaca kale, waxaan u baahanahay inaan xoojino dhismaha awoodaha dhijitaalka ah, oo ay ku jiraan horumarinta iyo naqshadeynta dhijitaalka ah, wax soo saarka caqliga leh iyo dhinacyo kale si loo kordhiyo maalgashiga;Dhanka kale, waxaan u baahannahay inaan dardargelinno xawaaraha tignoolajiyada-carbon-yar ee cagaarka ah, sida adeegsiga tignoolajiyada wax-soo-saarka cagaaran si loo wanaajiyo habka wax-soo-saarka, laga bilaabo soo iibsiga alaabta ceeriin, iyo kordhinta adeegsiga agabka ilaalinta deegaanka cagaaran.
"Shirkaduhu uma arki karaan maalgashiyadan culeys.Taas beddelkeeda, dhammaantood waa fursado kor u kaca noocyada shandadaha Shiinaha, laakiin dhisidda calaamaddu maaha shaqo maalin ah, waxayna u baahan tahay in la ururiyo waqti ka dib, "ayuu yiri Li Wenfeng.
Waqtiga boostada: Dec-28-2022